Did we just become best friends?

We're not just a company; we're a movement. A movement towards more human, more effective, and definitely more entertaining sales.

To Make Every Sales Interaction a Masterpiece

The mission is to empower sales professionals to build stronger relationships, navigate complex conversations with confidence, and close more deals by harnessing the transformative power of improvisational theater.

The Elevator Pitch:

"Salesprov takes the awkward out of sales and injects the awesome. It's an improv-based sales training platform that helps teams stop sounding like robots and start connecting like humans. Think of it as your sales team's personal comedy coach, but instead of punchlines, you get profits."

The Science Behind the Method

Improv isn't just fun and games. It's a training methodology backed by research in cognitive psychology, communication science, and adult learning theory.

Active Practice Over Passive Learning

Research shows people retain 90% of what they practice vs. 10% of what they read. Improv puts you in the scenario, not the slideshow. When you practice objection handling in a roleplay, your brain creates neural pathways that activate during real sales calls. This is experiential learning—the most powerful form of adult education.

Safe Failure Builds Real Confidence

When you stumble through an objection in roleplay, you learn without losing the deal. By the time you face it with a real prospect, your brain has already solved it once. This "low-stakes rehearsal" creates confidence that transfer to high-stakes situations. Athletes call it "muscle memory." We call it "conversation memory."

Emotional Intelligence is Trainable

Improv forces you to read the room, adapt in real-time, and connect authentically. These aren't "soft skills"—they're measurable behaviors that correlate directly with sales outcomes. Studies show that emotional intelligence accounts for 58% of job performance in sales roles. Improv training specifically targets the components of EQ: self-awareness, empathy, and social skills.

Why Traditional Training Falls Short

Most sales training relies on passive learning: slide decks, lectures, and theoretical frameworks. The problem? Knowledge doesn't equal skill.

  • You can know the "Yes, And" framework intellectually
  • But can you apply it when a CFO says "Your price is 30% higher than the competitor"?
  • That requires practiced instinct, not memorized theory

Salesprov bridges the gap between knowing and doing through repeated, realistic practice.

Taught by People Who've Done It

Real sales experience. Real improv training. Real results.

Andrew Aslakson

Founder & Head of Curriculum

10+ years in B2B tech sales

Trained at Chicago's improv theaters

Built first curriculum from stage to sales floor

Sales Coaches

Experienced Sales Leaders

$100M+ in collective closed deals

Former enterprise AEs and SDR managers

Certified in improv instruction

AI & Product Team

Learning Science & Technology

Built AI training tools used by Fortune 500s

Backgrounds in learning science & psychology

Former sales ops and enablement leaders

Why This Combination Matters

Sales training from people who've never carried a quota? That's theory. Improv from people who've never closed a deal? That's entertainment. We bring both worlds together. Our coaches have walked both stages: the sales floor and the improv stage.

Ready to write your own success story?

Let's chat about how improv can transform your team. No pressure, just good conversation.

Let's Connect