The mission
Empower sales professionals to build stronger relationships, navigate uncertainty with confidence, and close more business through the real-world skills of improvisation.
About Salesprov
We build better sales behavior by borrowing from the stage, not from another script deck.
Salesprov exists because the skills that make great improvisers compelling are the same skills that make great sellers trusted: listening, adapting, building on what’s real, and staying human under pressure.
Mission
Make every important sales conversation more human, more adaptive, and more effective.
The why
In an era of automated outreach and AI-generated sameness, genuine human connection becomes the differentiator that actually compounds.
The point of view
Improv is not a gimmick. It is a practical training discipline for listening, empathy, composure, and high-quality response under uncertainty.
Origin Story
The company started where sales and improv were already teaching the same lesson.
The day job
Sales work made it obvious that the most valuable moments were unscripted: objection turns, trust checks, and live discovery under pressure.
The stage
Chicago improv sharpened the exact same muscles: presence, active listening, building on offers, and creating momentum in real time.
The company
Salesprov was born from the realization that the stage is a training ground for better professional communication, not just comedy.
Why It Works
The method is grounded in active practice, not passive consumption.
Practice beats theory
People retain more when they rehearse real scenarios than when they simply watch, read, or nod along to frameworks.
Safe failure builds live confidence
When reps struggle in rehearsal instead of in front of a buyer, they learn faster and carry less fear into the next call.
Emotional intelligence is trainable
Listening, composure, adaptability, and empathy are not vague ideals. They are behaviors that can be rehearsed and improved.
Leadership
Who is behind Salesprov.
Andrew Aslakson
CEO and FounderSales leader, improv practitioner, and builder of the Salesprov method.
View LinkedInThe broader team
Salesprov brings together facilitators, coaches, and practitioners who treat communication as a skill worth rehearsing.
Partnership model
The company also explores partnerships with theaters, venues, and organizations that want to bring Salesprov to new communities.
Expansion
The brand can live in software, workshops, and live venues.
Franchise and venue partnerships
If you run a theater, comedy club, or creative venue, Salesprov can become a new business line that attracts corporate audiences and weekday demand.
Use venue stories like the MediaPlex example as proof that the brand can generate revenue in more than one format.
That page section is stronger when it is framed as expansion strategy, not buried under a generic “careers” tab.
The Salesprov Philosophy
A methodology built on human connection and real-time adaptation.
We believe that high-performance selling isn't about following a script—it's about building the presence and skill to handle any conversation with confidence. Our team is dedicated to helping you find that competitive edge through the power of improv-based training.
Our Foundation
From private workshops to a global digital platform, we've spent years refining the intersection of behavioral science and sales performance.